Cracker Barrel’s “woke” CEO behind its disastrous rebrand has resigned.
Cracker Barrel’s closing stock price the day Julie Felss Masino was named CEO was $97.48. On Friday it closed at $53.71, which means its incompetent woke CEO destroyed nearly a BILLION DOLLARS worth of the company’s market cap. https://t.co/hjtnYwnCNW pic.twitter.com/WeFkwAAw5C
— Sean Davis (@seanmdav) July 27, 2026